Whenever lettering is to be used in a school building in order to identify rooms and help orientation, alongside the demands of the signage, a playful game with letters seems a logical option; it in this building that children first learn to read and write correctly. For the new Altenstadt elementary school Atelier Andrea Gassner literally wove the signage design together with the architecture and the tactile materials that are left in their natural state. We see letters cut out of solid ash with laser, in the form of colourful upholstered furniture or glowing yellow plexiglass with magical colour reflections – between the panes of the glazing. The Atelier developed a special typeface that is based on the method of learning how to write. The beautifully shaped upper-case letters are divided into two elements in accordance with the momentum of this method. In the seating in the large courtyard the game played with the shapes of the letters is especially effective when seen from the upper floor. The cushions for lying or sitting on and for exercising are revealed as words formed from the letters of the two words “PAUSE” (break) and “INSEL” (island). The furniture can be moved around and arranged in different ways, creating anagrams and entirely new words. As well as being recognizable from afar on account of their glowing colours the almost wall-height capital letters on the facades are also effective impact protection. The clouds of words beside the entrances to the classrooms are like ornamental wall graphics. The columns of numbers and words stacked above each other at the classrooms doors are a simple plug-in system that can be used to make different room names. This is all serves orientation and direction in and around the building but is also, quite consciously, a playful educational interaction and perception. With this design Atelier Andreas Gassner operates in both a creative and interdisciplinary way: between space and graphics, between systematics and design, between play and teaching.

In institutions such as hospitals, care facilities, or kindergartens, where cognitive abilities are limited for a variety of reasons, the emotional level is important. Atelier Andrea Gassner, which always searches for new answers to questions about how good design affects us, is currently working on an exciting approach in the area of signage. There haptics – in product design a must – seem to be a poor relation. But for the designer visual directional systems are more than markings, more than pure positioning in space. There is also an intuitive kind of orientation, which functions on an emotional level. In directional systems this is often underestimated or even ignored, says Andrea Gasser. Working in close collaboration with the architects Cukrowicz Nachbaur, a current project that focuses on the role of signage in care facilities for elderly people suffering from dementia or with poor eyesight, addresses the impact and importance of sensual stimuli in orienting oneself in space: what is left when eyesight, hearing and the ability to recognize begin to fail? How can we offer old people greater safety and orientation? The goal is to develop a new guidance system that uses the sense of touch.

The influence of haptics in signage is underestimated. Through our skin we are in permanent contact with the outside world. In a study undertaken with elderly people, including people with dementia and those with visual disability, we looked at how we can help people by introducing the element of touch to signage.

The goal is not just to show the shortest way, our aim is to understand the way. In order to make the world understandable, in our signage we develop a second level, connecting the cognitive with the emotional level. Nothing emotionalizes and convinces us more than that which we can grasp with our own hands and experience with our fingertips.
Together with the old people in the building we examined various kinds of wood, surfaces, and forms. From this study we developed handrails that help people to find their way around on the different floors and in the various parts of the building. The handrails were made and shaped by hand. The craftmanship brings the structures alive and each linear metre is unique.

For both residents and visitors in the entrance area there is an overview and a description of the different handrails. Accompanied by the text:

UNDERSTANDING THE WAY

“At my age my sight and hearing are no longer what they once were. Therefore, I rely on my hands to support me and to help me find my way around. The different structures and profiles of the handrails in this building are an immense help. I can feel with my hands where I am and therefore understand the route.”

Through its proportions and materialization, the architecture of Roger Boltshauser’s Ofenturm (Kiln Tower) is itself an exhibit. In the interior the special atmosphere of the slender, deep space that flows upwards is additionally intensified so that it seems like a narrow ravine. The tall, massive walls are made of rammed earth, the entrance door and the spiral staircase opposite it are of raw steel. The aim is to integrate the dramaturgy of the exhibition elements in the powerful building, while not competing with the ensemble. For temporary exhibitions in this space the design concept envisages thin panels, each consisting of three images, one above the other. The lowest panel leans against the wall, the middle one is fixed vertically, parallel to the wall surface, while the top one is tilted forward. This allows a good view of each of the panels, even from just a short distance away. The texts are placed opposite on smaller, but similarly shaped folded panels. Here, too, the different angles facilitate legibility and respond to the three almost six metre-tall display panels. Carefully, but with their own kind of naturalness and functionality, these design elements engage the space, becoming part of a comprehensive scenography.

The Antoniushaus in Feldkirch has been run by the Kreuzschwestern for more than 120 years. Today it is a house of different generations with a convent for the nuns, kindergarten, old persons home, hostel and nursing home. In 2013 as part of the revitalization and extension of the building, Atelier Andrea Gassner designed the signage and the safety graphics on the glass walls. The Atelier was recently commissioned to design a suitable element to mark the entrance. References for this design were the logo and the mission statement of this international religious order with a Franciscan spirituality. The existing logo is a cross form with narrow openings in a square. The cross is here a symbol of the Kreuzschwestern. The three-dimensional cross form that develops upwards on the plan of the logo conveys a new sculptural expression of the existing symbol. Where the four steel corners meet, openings are made into the vertical interior. At dusk and in the night strips of lighting shine out of these openings, in this way the sculpture extends outwards and on the ground. The founder of the order, P. Theodosius Florentini, once coined the slogan “The needs of the time are God’s will”. This sentence is at eye level in the internal spaces of the cross form. The Antiqua typeface “Swift” with its elongated serifs and emphatic letter forms creates an appropriate contrast to the raw, rusted background of Corten steel.

This (first) catalogue for “RESPONSE” maps Paris and is published to coincid e with the third exhibition in Stuttgart. It, too, has a multi-layered design, through reading in different directions, through large jumps in the scaling of illustrations, even through the sequence when turning the pages. This changes, in fact, depending on how the almost imperceptibly incised registers at the cutting edge are used. Texts from the last exhibitions find their place here once again. Jonathan Sergison and Jan de Vylder already reflected Boltshauser‘s work in the monograph. Alexandre Theriot wrote his text on the occasion of the Paris exhibition. They all stand for the over-arching and layered nature that Roger Boltshauser seeks in his work. While the representation of architecture is always related to the object being shown, it immediately develops its own life. Architecture is sketched in order to negotiate it, it is drawn in order to let it emerge, and what is built is finally captured in pictures in order to illustrate it. Sketch, plan, photograph, a logical sequence.

Roger Boltshauser’s artistic work cannot be explained without referencing his architectural work, equally it is hardly possible to fully understand his architecture without considering his artistic work. Our task was to illustrate this and, at the same time, to depict his method of responding to design questions and the consistently practiced interference of architecture and art. Roger Boltshauser entrusted Atelier Andrea Gassner with the graphic-scenographic design of his exhibitions and prints. In its work, the studio spins this interplay between architecture and art further. For example, the cover of the 500-page monograph “Roger Boltshauser” is not decorated with a striking architectural image, but with one of his dominant sketches. This sketch connects to the exhibitions of Roger Boltshauser’s work: In 2021, the monograph – edited by Martin Tschanz and already out of print – was presented at the Architektur Galerie in Berlin, as were various other sketches. In the exhibition at the Galerie d’Architecture in Paris in 2022, this sketch in turn transformed the entrance into a room-sized, walk-in drawing. Architectural models stood like sculptures on mighty black pedestals. Sketches and plans were connected to each other by the same deep wooden frames, as well as by a hanging that spanned the wall. On a filigree metal shelf, selected material samples created the link between the depicted and the material. The Paris show is now moving on, if you will, to the Architekturgalerie am Weissenhof in Stuttgart. But the photographs will not simply be taken down here and hung up there again, the models and the earth samples will be reined in. No, the construction continues. Layer by layer, Stuttgart on Paris on Berlin, the places themselves become part of the history and the development of “RESPONSE”. In Stuttgart, the large-format picture panels show photographs of the photographs from the Galerie d’Architecture in Paris. But it is not just that the photographs document the previous exhibitions, but the models, sketches, and plans also expand and enrich each subsequent exhibition layer by layer with new content and perspectives. And of course the texts.

There are a few consistent symbols used for visual identification of pharmacies. We often see the serpent’s staff, originally the attribute of the god of medicine (Aesculapius) – sometimes used in relation to a stylized apothecary’s scale or twisted into the capital letter „A“ for the Austrian Chamber of Pharmacists. Internationally however, a green cross is commonly used to signify pharmacies and medical areas. This symbol serves Atelier Andrea Gassner as a visual building block for the appearance of the new pharmacy in Feldkirch-Tosters. Formal elements of the green cross are interwoven in the lettering „Apotheke Tosters“ itself, forming a striking word and picture mark, which is skillfully continued on the wall-high glass facade and in the interior of the pharmacy. Light effects that change in shades of green on the back of the shelving units give the shop window its luminous power at dusk and in the dark. The intertwining of shop and corporate design, of lighting concept and line of sight thus develops into the attractive overall appearance of the new specialist shop for pharmaceuticals and medical products.