The “Kreuzelstich” was introduced by Pedevilla Architects as the conceptual starting point and is derived from the region’s historical and traditional craftsmanship.
Atelier Andrea Gassner then “knitted” this approach further, translating it into a typographic system that makes the semantics and playfulness of the ornament visually tangible.
The inscriptions oscillate between two and three dimensions. The rough, porous plaster with its warm tonal atmosphere is contrasted in the interior spaces by the materiality of the custom-produced letters, numbers, and icons, and is simultaneously accentuated by the use of pearl copper as the primary color.
Through lighting and three-dimensional execution, enchanting patterns emerge in the play of shadows. The large-scale building signage is precisely milled into the wooden slats of the façade cladding. Here, the ornament as signage never appears as superfluous decoration, but as an effective interweaving of narrative and architecture. The theme of the cross and cross-stitch is carried consistently across entrances and façades.
