Behind the somewhat unwieldy acronym “BSBZ” is the name: “Bäuerliches Schul- und Bildungszentrum für Vorarlberg” (Farming School and Training Centre for Vorarlberg). In the five different wings on the campus various lecture courses for a different user groups are held. The wide range ensures a high frequency of various kinds of visitors. What led to the involvement of Atelier Andreas Gassner was the new “E” building wing and the need for self-explanatory signage and orientation in the constantly growing complex of buildings, approaches, storeys, levels, and rooms. The impact hazard regulations for wall-high glass elements in public buildings presented a further design challenge. A system had to be developed that, while meeting the standards required, would, at the same time, provide a playful graphic element that underlines the new architecture rather than detracting from it. However, the design work began with the start of every form of applied communication, i.e., with the name, the brand. In a moderated process the previous name “Landwirtschaftschule” (agriculture or farming school), which had never fallen entirely out of use, was revitalised and, with the addition of BSBZ, was recreated as a brand and logotype. The inspiration for the graphic elements of the privacy screens and the signage was drawn from the appearance of layers of clay, the textures of arable farming, the architecture of foliage, photosynthesis, the effects of sunlight and wind on the fields, the cycle of growth – the metamorphosis. For this theme and the elements that guide users Atelier Andrea Gassner developed patterns of movement, colour, typography, and plan graphics that are differentiated for each storey. Through the light and the movement of passers-by the patterns begin to oscillate and change constantly, they vanish and reappear, seem translucent and grow, as it were, through the building. The grids of lines and hatching are understood as a graphic echo of the vertically structured wood facade. The signage, the impact prevention patterns on the areas of glazing and the architecture all play together constructively. The very simple and clearly designed elements of the central and sub-orientation use the theme of hatching, too.

In large public buildings graphic symbols, lettering and signs are often used to help people find their way around. In the case of the orientation system for the newly built Schendlingen School in Bregenz the designers of Atelier Gassner, a studio whose reputation has long spread outside the region, have succeeded in a coup. The signage here is made up two words placed prominently on the glass partition walls to important areas and rooms. However, these words do not simply stand beside each other, they run over each other. In addition they are connected by the cross-hatching called for by the building regulations in full-height glass walls to prevent people from walking into them. Out of these normative constraints Atelier Gassner has succeeded in generating a communicative and artistic added value. As you walk by these typographies, depending on the particular location one word or the other appears clearly legible, as if by magic, but in-between the interferences of the overlaid letters and lines create their own delightful, constantly new game. The signage outside the building varies this connection of cross-hatching and letters and interprets the graphical elements in the interior in a way that is appropriate to the materials used outdoors. The relief-like lettering is cast directly into the specially made exposed concrete parapet walls at the approaches to the building. Here the play of light and shadow creates a texture that changes during the course of the day. The focus is on the phenomenon that perception is always related to space and time. The submission by Atelier Gassner, which was chosen by a sizable margin in an ideas competition, convinced the jury above all through this lively game played with perception for a building in which conveying things worth knowing and seeing to around 600 children and young people is a main focus.

The new Austrian Standard for barrier-free building, B 1600, issue 2011-04-01, contains rigorous requirements as regards protection against impact for full-height glass doors and areas of glazing that can be approached from two sides. The standard calls for a strong contrast between light and dark and an even, dense coating of the glass at a certain height. In addition to this requirement an old person’s home and nursing home of this size with its different services and user groups requires a system of routes that is as self-explanatory as possible. The concept for the signage for the Antoniushaus is based on connecting what the regulations call for with something useful. In concrete terms this means breaking up the transparency of the glass surfaces by using typographical patterns, which at the same time communicate useful information that helps people find their way around this senior citizen’s residence and nursing home. The typography, individually adapted to the specific situation, covers the areas of glazing in the stipulated manner. The texts are stuck on to one side using a special black and white film. The legible texts always appear in white, whereas the back-to-front texts are black (and are legible as white texts from the other side). Through precise detailing it proved possible to meet the demands in terms of design, effective visual screening and an easily visible and legible guidance system. The core facility in this building is “sheltered housing” with a total of 60 new dwelling units. The labelling or identification of these units was also carefully considered. The numbering of the rooms makes use of raised numerals fixed to the frame of the entrance door. Beside the number is a delicate shelf in the same kind of wood (ash) with an inserted name plate that can be easily exchanged. Something can be placed on this shelf or hung from it. This invites people to design their own “house entrance” within an ordered system, offers information that promotes a sense of identification with the facility, and shows empathy for the people who live here and their guests.

Together with architect Helmut Kuess and building on the basis of workshops held with public relations staff from the various local communities Reinhard Gassner developed the idea for the Panorahmen. The name is a word play based on panorama and Rahmen, the German word for frame. Panorahmen are striking steel frames with viewing windows which have been erected at 34 locations in the various Rhine Valley communities. They offer a view of public squares, buildings and landscapes where vision rheintal (vision rhine valley) takes place or intended to take place. The architects Geli Salzmann and Eva Lingg finalised the design.

Falva is an inn located in Blons, a mountain village in a valley known as the Großes Walsertal. This deeply incised valley is characterized by precipitous mountain slopes on both sides. Ultimately, it was this image that provided the inspiration for the visual design. The letter “l” was inclined at a slight angle and, together with the letter “v” that follows it, suggests the shape of a mountain peak.

The Tannberg forms the axis between Bregenzerwald, Arlberg and Lechtal. The Walser tribunal which gave the regions its name and which, after the arrival of the Walser in the region, unified the three towns of Lech, Warth and Schröcken for centuries, used to convene there. Information about the special qualities and the shared history of this region was to be conveyed at specially selected points and routes for hikers and had to be suitable for exposed locations at a height of up to 2000 metres above sea level, where weather conditions can be extreme. Instead of a conventional signage system the concept is based on benches and »look-out areas« made from planed, untreated larch that carry CNC-milled lines of lettering – no artificial colours, materials or signs. The combination of plain wooden benches with interesting messages gives the individual elements a great real – and also symbolic – effectiveness. Surround by a stunningly beautiful landscape, the users learn worthwhile information and short histories of each specific location. In-depth information that augments the core messages is given on an interactive hiking map with dynamically programmed cartography.