Title Philosophicum Lech
Year 2018
Client Gemeinde Lech am Arlberg – Verein Philosophicum Lech
Editorial office Mirjam Fritz
Collaboration Bernd Altenried, Lindau
Programming Christoph Kapeller, Lech
Atelier Gassner’s corporate design for Lech municipal council has proved its worth over more than 25 years and is widely used: from the letterhead and all the council’s printed material to the signposts throughout the village. The goal was to create a contemporary image that would, however, be independent of the tourism advertising. Alongside the coat of arms derived from heraldry, the basic element of the corporate design is a family of typefaces known as Trinité, a modern Renaissance Antique by Bram de Does. The set of characters comes in three different versions that are distinguished by their different upper and lower lengths. These variables and other coordinated type styles allow precise typographical differentiation for a variety of applications – from the council’s correspondence to the bibliophile typesetting, from the town’s extensive signposting system to its web design. The digital and analogue design for the “Philosophicum Lech” is based on this typeface culture and is connected with a unique image concept. Using microphotography, the theme of the year is expressed by a different kind of plant each year. In this way the “key visual” is renewed year after year, while still remaining a recognisable events label. The website fulfils several functions. It is an archive, advertising for events and at the same time a commuication platform for the organisers of events. The web design ensures a bright, uncluttered website that responds flexibly to the particular end device used, above all smartphones and tablets.
Title Obd’r Lech
Year 2017
Client Clemens Schmölz
Photographer Martin Mischkulnig
Programming usgfuxt, Robert Walch
The house is in the municipality of Lech, five minutes by foot across the River Lech, 1540 metres above sea level. The wooden house was built 600 years ago by skilled Walser carpenters and was recently given a sensitive architectural renovation. It is rented to (carefully chosen) guests. The task presented to the Atelier was to convey a love of old and new forms of quality and of architecture. This began with finding a name, in a team together with German studies scholar and culture theorist Roland Jörg. With the name “Obd’r Lech” this house in the centre of the Alps but at the same time far off the beaten tourist track pays its respects to the local dialect, the village atmosphere and with a grin adds a request “Lecheln bitte” (“smile please”, a wordplay on Lech/lächeln – Lech/to smile). Contrary to what you might expect, on the first page you do not encounter a deep blue sky, rich green meadows or powdery snow but rather a typographical composition with figures. These are revealed as poetic proof of the qualities of this house. Already in the first “slider” with photographic impressions by Martin Mischkulnig one is drawn into the fantastic landscape, architecture, and atmosphere of the place. Short texts augment the visual narrative. Interaction is used for virtual tours by means of 360° panorama photography or ortho-photographical winter/summer slides that can be slid over each other to make comparisons. The design of the website hovers between tradition and modernism, encourages contacts, is entertaining and at the same time informative. And the whole thing is suitable for portrait and landscape format, for both big and small screens.
Title Kortyka Bauwerk
Year 2017
Client kortyka bauwerk gmbh – Thomas Kortyka
Program usgfuxt, Robert Walch
Thomas Kortyka is an architect. He plans and initiates buildings – mostly residential buildings in the Munich area with the character of a residential development and high aspirations in terms of architecture and building ecology. The corporate communication designed by Atelier Andrea Gassner speaks a modern “architectural” languages, with informative texts and easily legible data presented through renderings, plan graphics and editorial photography. The analogue and digital applications ultimately serve the sale of buildings to interested persons with an awareness of quality. In choosing advertising methods, too,new paths are being taken. Instead of the standard glossy brochures PSK series are issued about the respective projects. Or a walk-in showroom on site in a residential district offers efficient tangible information. Modern digital communication supports the analogue contacts. The website documents completed buildings and serves as an important early contact for new projects. All the plans are adapted to be easily legible for laypersons. A striving for quality and good form is evident in the website too. New design materials from the digital, dialogue oriented media such as interaction and scalability as well as contents extending over several pages are made available in a user-oriented and responsive form. Ultimately, the aim is a clear information architecture and a narrative approach to presenting the ideas and elements of the firm’s communication strategy.