In institutions such as hospitals, care facilities, or kindergartens, where cognitive abilities are limited for a variety of reasons, the emotional level is important. Atelier Andrea Gasser, which always searches for new answers to questions about how good design affects us, is currently working on an exciting approach in the area of signage. There haptics – in product design a must – seem to be a poor relation. But for the designer visual directional systems are more than markings, more than pure positioning in space. There is also an intuitive kind of orientation, which functions on an emotional level. In directional systems this is often underestimated or even ignored, says Andrea Gasser. Working in close collaboration with the architects Cukrowicz Nachbaur, a current project that focuses on the role of signage in care facilities for elderly people suffering from dementia or with poor eyesight, addresses the impact and importance of sensual stimuli in orienting oneself in space: what is left when eyesight, hearing and the ability to recognize begin to fail? How can we offer old people greater safety and orientation? The goal is to develop a new guidance system that uses the sense of touch.

The influence of haptics in signage is underestimated. Through our skin we are in permanent contact with the outside world. In a study undertaken with elderly people, including people with dementia and those with visual disability, we looked at how we can help people by introducing the element of touch to signage.

The goal is not just to show the shortest way, our aim is to understand the way. In order to make the world understandable, in our signage we develop a second level, connecting the cognitive with the emotional level. Nothing emotionalizes and convinces us more than that which we can grasp with our own hands and experience with our fingertips.
Together with the old people in the building we examined various kinds of wood, surfaces, and forms. From this study we developed handrails that help people to find their way around on the different floors and in the various parts of the building. The handrails were made and shaped by hand. The craftmanship brings the structures alive and each linear metre is unique.

For both residents and visitors in the entrance area there is an overview and a description of the different handrails. Accompanied by the text:

UNDERSTANDING THE WAY

“At my age my sight and hearing are no longer what they once were. Therefore, I rely on my hands to support me and to help me find my way around. The different structures and profiles of the handrails in this building are an immense help. I can feel with my hands where I am and therefore understand the route.”

Through its proportions and materialization, the architecture of Roger Boltshauser’s Ofenturm (Kiln Tower) is itself an exhibit. In the interior the special atmosphere of the slender, deep space that flows upwards is additionally intensified so that it seems like a narrow ravine. The tall, massive walls are made of rammed earth, the entrance door and the spiral staircase opposite it are of raw steel. The aim is to integrate the dramaturgy of the exhibition elements in the powerful building, while not competing with the ensemble. For temporary exhibitions in this space the design concept envisages thin panels, each consisting of three images, one above the other. The lowest panel leans against the wall, the middle one is fixed vertically, parallel to the wall surface, while the top one is tilted forward. This allows a good view of each of the panels, even from just a short distance away. The texts are placed opposite on smaller, but similarly shaped folded panels. Here, too, the different angles facilitate legibility and respond to the three almost six metre-tall display panels. Carefully, but with their own kind of naturalness and functionality, these design elements engage the space, becoming part of a comprehensive scenography.

The Antoniushaus in Feldkirch has been run by the Kreuzschwestern for more than 120 years. Today it is a house of different generations with a convent for the nuns, kindergarten, old persons home, hostel and nursing home. In 2013 as part of the revitalization and extension of the building, Atelier Andrea Gassner designed the signage and the safety graphics on the glass walls. The Atelier was recently commissioned to design a suitable element to mark the entrance. References for this design were the logo and the mission statement of this international religious order with a Franciscan spirituality. The existing logo is a cross form with narrow openings in a square. The cross is here a symbol of the Kreuzschwestern. The three-dimensional cross form that develops upwards on the plan of the logo conveys a new sculptural expression of the existing symbol. Where the four steel corners meet, openings are made into the vertical interior. At dusk and in the night strips of lighting shine out of these openings, in this way the sculpture extends outwards and on the ground. The founder of the order, P. Theodosius Florentini, once coined the slogan “The needs of the time are God’s will”. This sentence is at eye level in the internal spaces of the cross form. The Antiqua typeface “Swift” with its elongated serifs and emphatic letter forms creates an appropriate contrast to the raw, rusted background of Corten steel.

This (first) catalogue for “RESPONSE” maps Paris and is published to coincid e with the third exhibition in Stuttgart. It, too, has a multi-layered design, through reading in different directions, through large jumps in the scaling of illustrations, even through the sequence when turning the pages. This changes, in fact, depending on how the almost imperceptibly incised registers at the cutting edge are used. Texts from the last exhibitions find their place here once again. Jonathan Sergison and Jan de Vylder already reflected Boltshauser‘s work in the monograph. Alexandre Theriot wrote his text on the occasion of the Paris exhibition. They all stand for the over-arching and layered nature that Roger Boltshauser seeks in his work. While the representation of architecture is always related to the object being shown, it immediately develops its own life. Architecture is sketched in order to negotiate it, it is drawn in order to let it emerge, and what is built is finally captured in pictures in order to illustrate it. Sketch, plan, photograph, a logical sequence.

Roger Boltshauser’s artistic work cannot be explained without referencing his architectural work, equally it is hardly possible to fully understand his architecture without considering his artistic work. Our task was to illustrate this and, at the same time, to depict his method of responding to design questions and the consistently practiced interference of architecture and art. Roger Boltshauser entrusted Atelier Andrea Gassner with the graphic-scenographic design of his exhibitions and prints. In its work, the studio spins this interplay between architecture and art further. For example, the cover of the 500-page monograph “Roger Boltshauser” is not decorated with a striking architectural image, but with one of his dominant sketches. This sketch connects to the exhibitions of Roger Boltshauser’s work: In 2021, the monograph – edited by Martin Tschanz and already out of print – was presented at the Architektur Galerie in Berlin, as were various other sketches. In the exhibition at the Galerie d’Architecture in Paris in 2022, this sketch in turn transformed the entrance into a room-sized, walk-in drawing. Architectural models stood like sculptures on mighty black pedestals. Sketches and plans were connected to each other by the same deep wooden frames, as well as by a hanging that spanned the wall. On a filigree metal shelf, selected material samples created the link between the depicted and the material. The Paris show is now moving on, if you will, to the Architekturgalerie am Weissenhof in Stuttgart. But the photographs will not simply be taken down here and hung up there again, the models and the earth samples will be reined in. No, the construction continues. Layer by layer, Stuttgart on Paris on Berlin, the places themselves become part of the history and the development of “RESPONSE”. In Stuttgart, the large-format picture panels show photographs of the photographs from the Galerie d’Architecture in Paris. But it is not just that the photographs document the previous exhibitions, but the models, sketches, and plans also expand and enrich each subsequent exhibition layer by layer with new content and perspectives. And of course the texts.

Der iranische Kollege Morteza Majidi schrieb: »Dear Andrea, we are fighting for Freedom. Please be with us with an art work for women of Iran.« Es geht um die Ermordung von MAHSA AMINI und die Unterdrückung eines ganzen Volkes, besonders von Frauen, mit Hilfe von scheinheiligen Glaubenssätzen eines korrupten, machtbesessenen Regimes. Unser Plakatmotiv thematisiert diese Fesselung und Knebelung. Stich für Stich macht die von Hand in das Papier genähte Stickerei die Versalien des lateinischen gesetzten Namens von MAHSA AMINI sichtbar. Grün, weiß und rot stehen für die Farben der iranischen Flagge und damit verbundenen Symbolik: Islam, Friede und Mut.

Roger Boltshauser’s artistic work cannot be explained without referencing his architectural work, equally it is hardly possible to fully understand  his architecture without considering his artistic work. Our task was to illustrate this and, at the same time, to depict his method of responding to design questions and the consistently practiced interference of architecture and art.

Roger Boltshauser entrusted Atelier Andrea Gassner with the graphic-scenographic design of his exhibitions and prints. In its work, the studio spins this interplay between architecture and art further. For example, the cover of the 500-page monograph “Roger Boltshauser” is not decorated with a striking architectural image, but with one of his dominant sketches.

This sketch connects to the exhibitions of Roger Boltshauser’s work: In 2021, the monograph – edited by Martin Tschanz and already out of print – was presented at the Architektur Galerie in Berlin, as were various other sketches. In the exhibition at the Galerie d’Architecture in Paris in 2022, this sketch in turn transformed the entrance into a room-sized, walk-in drawing. Architectural models stood like sculptures on mighty black pedestals. Sketches and plans were connected to each other by the same deep wooden frames, as well as by a hanging that spanned the wall. On a filigree metal shelf, selected material samples created the link between the depicted and the material.

The Paris show is now moving on, if you will, to the Architekturgalerie am Weissenhof in Stuttgart. But the photographs will not simply be taken down here and hung up there again, the models and the earth samples will be reined in. No, the construction continues. Layer by layer, Stuttgart on Paris on Berlin, the places themselves become part of the history and the development of “RESPONSE”. In Stuttgart, the large-format picture panels show photographs of the photographs from the Galerie d’Architecture in Paris.
But it is not just that the photographs document the previous exhibitions, but the models, sketches, and plans also expand and enrich each subsequent exhibition layer by layer with new content and perspectives. And of course the texts.

A catalog about the longstanding friendship between Wilhelm Otten and Gottfried Honegger and his artistic work. A catalog in two parts, with no beginning or end, the transition between which reveals the turning point of this friendship – the death of Honegger. Numerous discussion throughout the friendly relationship led Wilhelm Otten to create a platform for encounters with people interested in art. In 2005 he opened up his art collection, entering it into a public dialogue. As a representative of Concrete Art, Gottfried Honegger is one of the most important Swiss artists of the 20th century. In his long and – to the very end – highly creative life, he created an extensive oeuvre. For Honneger art was more than just jewelry for the elite, he saw it as an existential necessity for all. He brought it back to the primal forces: form, color and material. His geometric art contrasted the smooth and rough / glossy and matt / radical and forgiving. The design of the book encompasses this dichotomy in its concept. The photographic language of museum representation complements that one of art in context. The interplay of smooth and rough paper follows the glossy and matt screen print finishes of the cover. The two parts of the book are linked together into an endless loop of content, reflecting Honegger’s artistic work.

There are a few consistent symbols used for visual identification of pharmacies. We often see the serpent’s staff, originally the attribute of the god of medicine (Aesculapius) – sometimes used in relation to a stylized apothecary’s scale or twisted into the capital letter „A“ for the Austrian Chamber of Pharmacists. Internationally however, a green cross is commonly used to signify pharmacies and medical areas. This symbol serves Atelier Andrea Gassner as a visual building block for the appearance of the new pharmacy in Feldkirch-Tosters. Formal elements of the green cross are interwoven in the lettering „Apotheke Tosters“ itself, forming a striking word and picture mark, which is skillfully continued on the wall-high glass facade and in the interior of the pharmacy. Light effects that change in shades of green on the back of the shelving units give the shop window its luminous power at dusk and in the dark. The intertwining of shop and corporate design, of lighting concept and line of sight thus develops into the attractive overall appearance of the new specialist shop for pharmaceuticals and medical products.

There are a few consistent symbols used for visual identification of pharmacies. We often see the serpent’s staff, originally the attribute of the god of medicine (Aesculapius) – sometimes used in relation to a stylized apothecary’s scale or twisted into the capital letter „A“ for the Austrian Chamber of Pharmacists. Internationally however, a green cross is commonly used to signify pharmacies and medical areas. This symbol serves Atelier Andrea Gassner as a visual building block for the appearance of the new pharmacy in Feldkirch-Tosters. Formal elements of the green cross are interwoven in the lettering „Apotheke Tosters“ itself, forming a striking word and picture mark.